In this week, we have seen e-commerce giant Amazon has rebranded its grocery service Amazon Now to Prime Now. Well, it makes sense for Amazon to capture the consumers who has evolved in ordering milk and bread online.
2015 can be crowned as 'THE' year for hyperlocal space. The industry saw rise, dominance and epic fall in the same year. Despite the large market size, consumer preference and huge injection of funds, what led to such a catastrophic downfall?
Pardon the interruption in the much-celebrated eCommerce space, the hyperlocal segment - that gets customers to buy locally - is witnessing a slowdown as many players see exiting and closing operations as viable options.