As part of this accelerated tech adoption, artificial intelligence (AI) emerged as a game-changer for retailers, helping them serve customers uniquely.
There is at least one powerful reason for CPG organizations to now examine new ways to acquire customer data and respond to their changing behavior: Millennials and Gen Z are more receptive to using apps on their mobile devices.
Thanks to advancements like Artificial Intelligence (AI) - the driver behind the numerous success stories of modern retailers in today's digital-first world.
As a result of this VUCA environment, retailers constantly experience near-term network flow volatility due to promotion calendars, holidays, weather impacts, store resets, supply disruptions, and large assortment updates.
The pandemic has changed the way consumers shop. And to match their changing expectations, retailers are introducing many new technological innovations.
D2C model is bringing many changes in this new landscape, creating a more engaging experience, improving retailer's customer relationships, keeping transparent transactions, producing better products with better pricing.
India will continue to be a kirana dominated market. COVID-19 has brought kiranas the attention that their >95 percent share of India's food and grocery market rightfully merits
The new developments are encouraging both brick-and-mortar and e-commerce companies to look to artificial intelligence and robotics in retail in order to achieve greater levels of efficiency and customer satisfaction.
As the online and offline worlds converge, consumers expect more than ever to consume products and services any time and any place, so omnichannel marketing and sales must reach a new level.
Today, it is very important for retailers to adapt to the digital route for doing trade. Not only this, but retailers should take more keen interest in bridging the new digital divide for providing consumers a seamless experience.
Today, amid endless options, customer retention has become a tough task at office for retailers. While brands are looking at innovative ways at winning customer loyalty it often is short-lived.
According to a detailed report by CPCB,India generates 5.6 million metric tons of plastic waste each year, of which only 60 per cent is recycled. Delhi tops the list in terms of plastic waste generation with 689.5 metric tons every day.