Premium lifestyle brand Nicobar has partnered with India’s largest home-grown premium tea and superfoods brand, VAHDAM India to offer a limited-edition tea blend.
With the onset of Spring, Nicobar has chosen ‘Kashmir’ as the theme of February. Keeping in line with the same, VAHDAM India has created a custom product, Kashmiri Kahwa Green Tea straight from the valley of flowers, which is a blend of pure Green Tea and 100 percent natural spices. It pairs perfectly with Nicobar's new Kashmir-inspired homeware.
Both the brands recently announced the partnership on their social media channels. The product can be seen at all Nicobar stores across Delhi, Gurgaon, Mumbai, Bangalore, Hyderabad and will be exclusively available for sale at VAHDAM India’s website for delivery across India.
In a one-of-a-kind partnership wherein two brands, with a similar ethos from the beginning, have come together to bring home Kashmir.
Raul Rai, Co-founder, Nicobar said, “Partnering with VAHDAM®️ India felt intuitive and seamless: the launch of their Kashmiri Kahwa blend was perfectly timed with the launch of our new season, all inspired by Kashmir and its lush, natural beauty. We love VAHDAM's India-rooted values, their focus on both design and quality, and most of all, in their work sourcing directly from Indian tea estates.”
Bala Sarda, Founder, VAHDAM India said, "VAHDAM is super excited to partner with NICOBAR. Raul and Simran have built a fabulous lifestyle brand and our values at VAHDAM truly align with what they are building."
Nicobar, a popular lifestyle brand, has been named after a group of islands in the Indian ocean and showcases a whole new side of India in its beautiful products and innovative designs. The brand focuses on well-designed products that channel the modern Indian way of living, harmoniously blending form with functionality, creativity with culture.
Brands like VAHDAM India and Nicobar are coming together and redefining traditional prints and age-old ingredients in a modern and accessible format.