ORRA Expands Retail Presence in New Delhi

The store, launched as a part of its expansion plan across markets, houses the latest diamond jewelry collection from ORRA with exclusive bridal designs.
ORRA Expands Retail Presence, Launches its Newest Store in New Delhi

ORRA, a brand of diamond jewelry and a pioneer in design have expanded their retail presence by launching its 59th store in Preet Vihar, New Delhi. 

The store, launched as a part of its expansion plan across markets, houses the latest diamond jewelry collection from ORRA with exclusive bridal designs.
 
Dipu Mehta, Managing Director, ORRA said, “It gives me great pride and joy to announce the launch of our newest ORRA showroom in Vihar, New Delhi. As always, we strive to provide our esteemed clientele with the best shopping experience. Our brand-new outlet takes our store count to 10, in Delhi and 59 in India. Delhi has been a key market for ORRA and with this launch, we aim to strengthen our brand presence and craft a lasting shopping experience for our customers. This collection at the store is thoughtfully curated keeping the bridal concept boom in the market, and the onset of bridal in mind.

ORRA
 
The all-new showroom is designed to keep the customer experience at the forefront. It is a one-stop destination for brides with a highly skilled team to assist customers with the brightest ORRA Crown Star diamond jewelry for their special day. 

ORRA’s bridal collection is a beautiful combination of coloured stones and brilliant-cut diamonds. This splendid combination not only enhances the spread of the design but also adds to the celebrative spirit of the wedding occasion. 

Apart from bridal jewelry, the store showcases the versatility of the designs on offer, Crown Star, Astra, Desired collections, as well as the Shaurya range for men, under the Men of Platinum collection.
 
The line offers a wide range of necklace set designs and bangles in 14k yellow gold and diamonds to achieve value. The store has been creatively designed with comfortable seating and contemporary interiors to enhance the customer’s shopping experience. 
 
ORRA takes superiority in its diamond legacy by constantly providing product innovation and offering a wide range of bridal and contemporary jewelry pieces. With 5 global design centers in Tokyo, Hong Kong, Antwerp, Mumbai, and New York, ORRA carries a legacy of 700-year-old Belgian craftsmanship.

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