Leading personal care brand WOW Skin Science has launched a new initiative under the umbrella of ‘WOW Green Hands’. As a part of this initiative, with every purchase now made from buywow.in, customers will receive a seed pouch, thus paving a way for a greener and cleaner future.
Since its inception in 2013, WOW Skin Science has been fronting the vision of bridging the gap between conscious people and innovative breakthrough products in the skincare and haircare market with their nature-inspired formulations free of harsh chemicals and cruelty-free products.
With sustainability now being a conscious choice appreciated by the consumers of today, WOW Skin Science has also taken cognizance of the situation by reflecting on the ecological footprint and innovating on best practices for better sustainability. The Vitamin C Face Wash with paper tube packaging, 30 percent PCR packaging, and many other upcoming initiatives are a testament to their efforts. The brand pledges to go 100 percent PCR packaging by 2023 by introducing their paper tube packaging throughout all their product SKUs.
With the #WOWGreenHandsInitiative, the brand aims at shipping seed pouches with every order and to get 1 crore seeds planted by the end of 2022. More than 90,000 seed pouches have been dispatched nationally with the orders and the initiative keeps growing bigger and better with every purchase.
Manish Chowdhary, Co-CEO of Body Cupid Pvt Limited said, “We started out with the aim of giving natural personal care products to the community that delivers visible results by keeping our customers at the center of our decision-making process. Thanks to the changing times, sustainability has evolved from just being a wish to a vision that brands have started undertaking.”
“With #WOWGreenHandsInitiative, we are taking sustainability to a whole new dimension by encouraging consumers to plant trees and to envision a greener and cleaner future together. Our aim as an organization is to be more responsible towards sustainability and that’s why we are also planning many environment-friendly initiatives that are already in the pipeline,” he added.