With increased exposure to issues pertaining to both the supply chain and climate change, consumers are more aware of how retailers are reacting, which is why it's incredibly important for brands to move to a sustainability-centric business model now.
We are seeing that increasingly people now buy things because of the reason they are produced; the story of why they exist and who will benefit from their purchase.
As the world teeters on the edge of the climate change precipice, the textile sector must curb its carbon trail. Brands adopting sustainable means stand to benefit in many ways.
Evidently, the current trends in favor of natural and organic personal care solutions suggest that more and more brands have of late been adhering to the cause of protecting the environment.
Organic apparel not only protects skin and health but the planet as well as it is anti-pesticide and free of chemical fertilizers, whereas the non-organic fiber has life-threatening chemicals and hazardous effects on health as well as the environment.
ONE/ ZERO is the first collection to be delivered through this collaboration and features a comprehensive range for men and women, including shorts, vests, tops, leggings, joggers, sports bras, and jackets.