omnichannel

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How Brands can Build a Unified Online and Offline Strategy for a Bolstered Market Presence

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From presenting a consistent brand experience across all channels to enabling online and offline purchasing options, brands must ensure that customers have access to information about the product and the actual product within minutes.

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How Does O2O Biz Model Helps Small Businesses Plan Growth Strategy and Provide a Seamless Customer Experience?

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The O2O model provides phenomenal business exposure to offline retailers and has already gained an enormous applaud from retailers across the globe.

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How is Marks & Spencer Reliance India Scaling its Omnichannel Capabilities

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The company is driving faster delivery of products to customers by streamlining the order fulfilment process using IBM Sterling's Order Management.

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Speeding Up Retail with Omnichannel Deliveries

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The way forward for retail will be a blend of brick-and-mortar stores with online selling platforms, with both likely to continue to grow in markets like India.

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How Going Omnichannel is the Key to Success for the Fashion Industry

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Based on a customer-centric approach, omnichannel strategies integrate online and offline modes to offer customers a more seamless and enjoyable shopping experience.

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How an Omnichannel Approach will Help Retail Stay Ahead of the Curve for Both Customers and Employees

3Min Read

Adopting an omnichannel approach to customer communication can help lead the way for retailers to deliver a more seamless and consistent customer experience as the world opens back up.

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4 Key Retail Trends to Watch Out for in 2022

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The world is witnessing digital transformation at a tremendous scale and e-commerce, like any other industry, is expected to move past the hype of QR codes, coupons, and checkout-free stores to provide a more holistic experience to the customers.

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7 Performance Marketing Skills to Acquire in 2022

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The performance marketing arena has been changing comprehensively in recent times, given the rapid technological advancements.

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Omnichannel: The Future of Indian Furniture Industry

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Omnichannel entails meeting the demands of customers at every point of contact and offering the same features and functions and experience across channels, regardless of how a buyer chooses to engage.

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How Innovation Can Help D2C Brands Grow Further

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In D2C, customers are not able to touch and experience the product and through technology, D2C brands are making that happen.

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How Retail and E-commerce Industry is Evolving

3Min Read

Ever since the Coronavirus pandemic, the retail and e-commerce sector has witnessed tectonic shifts in terms of commerce and business. Technology continues to disrupt and transform the retail landscape.

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Retail Tech Trends to Watch Out For in 2022

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2021 witnessed disruptions in retail, with businesses optimizing their inventory and supply chain to ensure their fulfillment was immediate.

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How Technology is the Key in Optimizing Retail Operations and Overcoming Delivery Shortcomings

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Investment in technology is expected to help retailers with analytics, inventory monitoring, and workflow management to optimize overall operations and overcome delivery challenges

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How Omnichannel Brand The Body Shop Has Been Able To Increase Online Revenue By 30 pc

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A strong social and online following with a vast customer base of loyal customers and large recruitment of new customers each month is a major reason behind the growth

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How Omnichannel Retail Is Going To Be The New Normal

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There is alreadyrising consumer expectations regarding omnichannel retail in action. 2020 saw an explosion in curbside and in-person pick-up as consumers sought new ways to shop

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How Retailers Are Reinventing their Brands to Meet the Changing Consumer Needs?

5Min Read

The pandemic shook the retail industry from the core and each and every category had to face huge losses during the initial days of the pandemic.

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How Retailers Can Realign with the New Age Connected Consumers?

3Min Read

Retailers are now forced to deliver the right product at right time to the right customer through Omnichannel strategies as customers like to shop in-store environment but appreciate the convenience of online retail

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Omnichannel: The Way Ahead for Retail Brands

8Min Read

Today, India's hyper-connected consumers are rapidly entering into an era where they expect brand owners to provide consistent and unparalleled service across all touchpoints.

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How Relationship Between Consumers & Retail Brands is Evolving

6Min Read

The lines between online and offline have been blurring as the brands have been offering a seamless experience across all channels.

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How is an Omnichannel Retail Experience Transforming the Furniture Industry?

3Min Read

Multi-channel commerce sells furniture products across multiple platforms, whereas omnichannel retailing connects all the services and channels to improve the customer experience