The Souled Store, one of India’s most loved casualwear brands started by four pop culture enthusiasts, Vedang Patel, Harsh Lal, Aditya Sharma, and Rohin Samtaney, in 2013, has opened its doors to its biggest-ever store in Bengaluru. The store spreads across 5,000 sq. ft. in the city’s favorite shopping destination – Indiranagar.
It aims to not only bring to Bengaluru a host of their new and best casual wear options from not only their merchandise partners Marvel, Disney, Warner Bros., IPL, Viacom18, and more but also bring forth new collections of stunning The Souled Store Originals and the best Supima t-shirts.
The outlet, spanning two floors will have room for multiple experiences too. The area is being built in a way to enable like-minded people to interact with each other and share their love of comics, superheroes, and just really great clothes. The space will also host open mics and special events on a timely basis.
Harsh Lal, Co-Founder of The Souled Store, said, “Over the years, The Souled Store has emerged as one of the most loved brands in the pop culture space and we aspire to recreate that same level of excitement and loyalty for our consumers in Bengaluru. We are confident that the launch will not only delight the people of Bengaluru but also strategically complement our portfolio and fortify The Souled Store's leadership in the apparel domain.”
This is The Souled Store’s sixth brick-and-mortar outlet in India. The brand operates four The Souled Store outlets in Mumbai and one in Pune. Notably, the brand has a 3+ million customer base and 150+ licenses – garnered via its online and offline presence. The brand has plans to open 50+ stores over the next 3 years.