The British-born, ethical cosmetics company The Body Shop, launched its first flagship sustainable activist workshop store in Mumbai.
Famous for its high-quality naturally-inspired cosmetic and toiletry products, The Body Shop is known all over the world for pioneering the philosophy that business can be a force for good, for launching new standards of ethics in business, and for its change-making business for the last 45+ years. In keeping with its Activist DNA, the brand strives for long-term, systemic change, and on the occasion of this new store launch, The Body Shop India pledges its efforts towards ambitious sustainability goals through its Return Recycle Repeat (RRR) in-store plastic recycling program.
Continuing with its commitment towards reducing plastic waste from ending up in landfills and oceans, The Body Shop piloted its RRR program during the pandemic in select stores. Through this pilot, The Body Shop has already recycled 50,000+ plastic bottles. Under its renewed sustainability goals, the brand pledges to drive up its recycling goals to at least 1 million plastic bottles by 2024.
The Body Shop RRR commitment is a natural next step for the brand after its launch of the world’s first Community Fair Trade (CFT) recycled plastic packaging made from plastic waste collected by Bengaluru waste pickers in 2019. Through this initiative, The Body Shop sourced over 400 tons of recycled plastic in 2021, doubling this from 200+ tons in 2020. Currently, all product lines of The Body Shop globally contain 75 percent post-consumer recycled plastic (PCR) including CFT plastic from India. In 2021, the brand launched its most sustainable haircare yet – all haircare bottles and tubs are 100 percent recyclable and are made from 100 percent recycled plastic.
The Body Shop also supported female waste-pickers in South India through the Covid pandemic via Project NARI in 2020-21. Both the initiatives were created with the brand’s global CFT partner, Plastics for Change, in Bengaluru India. Aside from being The Body Shop India’s first sustainability store, the new Activist Workshop store is an interactive and experiential space that encourages people to explore products, and campaigns and how the brand and consumers can together create a positive impact for the planet and its communities.
Vishal Chaturvedi, VP, The Body Shop India said, “We are excited to bring our first flagship Activist Workshop store to India and Mumbai is the perfect home for this new store, as well as a massive inspiration for our renewed commitment to counter plastic pollution through Return Recycle Repeat. Since 2019, we have championed the cause of looking at plastic recycling afresh, treating plastic waste as a resource that can be reused and repurposed to benefit marginalized local communities like our waste collectors.”
“In the face of rising climate change and social inequity, we have a vital role in driving public conversations and advocating for change. We believe our Activist Workshop Store and Return Recycle Repeat initiatives are the right steps in this direction and we would encourage all our consumers to become part of a collective of social and environmental justice,” he added.