Clean and conscious personal care brand, The Switch Fix (TSF) has joined hands with digital-first tea start-up Tea Trunk to curate a limited-edition bundle of products for hair care and ‘mind’ care.
With Tea Trunk’s antioxidant-rich Blue Pea Flower tea extracts as the key ingredient, the uniquely created box comprises Blue-Tea-Ful Shampoo Bar, Blue-Tea-Ful Conditioner Bar, and Tea Trunk’s Blue Pea Flower Tea.
The remarkable collaboration comes at a time when people are facing a modern-day struggle of leading a fast-paced lifestyle amidst dust and pollution alongside rising concerns of the changing climate. And these factors combined tend to have an impact on us - from major stress-related issues to stressed-out tresses, an itchy, flaky or oily scalp, eventually leading to hair fall and other hair issues.
Coming together, the two homegrown brands seek to realize their shared objective of providing a fix by creating a bundle of products using blue pea flowers. Known as Shankhpushpi in Ayurvedic texts - these flowers have been associated with positive effects on the brain and the nervous system for the longest time.
By incorporating Tea Trunk’s Blue Pea Flower Tea, the bundle of products is crafted to reduce oxidative stress and soothe a stressed scalp exacerbated by climate change. At the same time, the Blue Pea Tea by Tea Trunk is 100 percent natural, vegan, caffeine-free, and without additives to help relieve stress - making the limited-edition bundle a perfect solution for those looking to break away from stress.
Rhea Shukla, Co-Founder, The Switch Fix, said, “We know we all have been stressing about climate change because our scalp's been acting out. With this special The Switch Fix X Tea Trunk bundle, we're helping our collective tribe de-stress their mind and itchy, flaky scalp while taking climate action. Isn't that just blue-tea-ful?”
Snigdha Manchanda, Founder of Tea Trunk, said, “Blue Pea flower is well-known for its beautiful blue hue, and has definitely gained popularity as an ingredient featured in cocktails, beauty and tea blends. We are excited to collaborate with The Switch Fix to de-stress and revitalize our consumers right from the moment they wake up - by adding the goodness of blue pea flower not only to their morning cuppa but also their hair care regime.”
Apart from an ideal solution for a stressed-out scalp and mind, The Switch Fix x Tea Trunk Bundle also makes for a meaningful gifting option with the festive season around the corner.