Digital Marketing

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The Future of Digital Marketing in India and How Retail Brands Can Benefit From It

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With the world adopting digitalization in business, Indians in even the most far-flung corners of the country have access to the best products and services from the best brands.

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Tips to Build a Strong Disruptive Marketing Strategy

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An effective disruptive marketing strategy distinguishes your business from the competition and resonates with customers.

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How Gig Teams can Drive Marketing Success via Lead Qualification

4Min Read

Personalized marketing benefits both businesses and consumers even while improving customer experience, increasing brand loyalty, and driving higher revenues.

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Post-Pandemic Marketing Trends

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As digital platforms race ahead, the physical store needs to become customer experience centres, which helps a customer to decide on the product.

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How is Conscious Marketing Influencing the Buying Behavior of the Customer

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Here are some ways that throw light on how conscious marketing is playing a cardinal role in shaping the buying behaviour of customers.

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Why Relationships Should Be At the Center of Your Post-Pandemic B2B Marketing Strategy

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COVID-19 placed a new importance on relationships between B2B brands and customers.

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5 B2B Marketer Trends for this Year

4Min Read

The COVID-19 pandemic compelled B2B marketers to make numerous changes and rethink their strategies and processes.

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Why Personalized Content is the Future of Digital Marketing

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Giving each customer personalized content shows that you care for your customers and ensures that they are getting exactly what they want from the company.

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How Brands Can Target HENRY's

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This segment has specific characteristics and can be differentiated/ identified from others because of tell-tale signs like making huge money, having high-cost life, and doesn't have an emergency fund.

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Vegan Cosmetics Industry: A Growing Industry Boomed by Digital Transformation

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Conscious consumerism has not only increased the market for vegan products, but has also brought into notice the viability, affordability and advantages of using vegan products.

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How Can Modern Businesses Innovate Amid Uncertain Market Scenario

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The rise of digital retail channels supported by rising incomes, increasing urbanization, favorable demographics, and entry of foreign players, and knowledgeable buyers are preparing the industry to witness a big revolution.

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The Digital Dilemma for Old Economy Companies in India

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. Today, digital transformation practice has evolved to a point where companies have been built only on digital marketing.

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A New World Welcomes a Paradigm Shift in Marketing

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The pandemic has resulted in a massive change of preferences compelling every industry to develop new products and more importantly reach out to the consumer in a new way.

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How to Lockdown your Marketing during a Lockdown

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One way of effectively managing marketing and spends during a crisis is the "Three Cs" method.

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Forecast of Digital Marketing in the year 2020

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While many banks in India have started using chatbots, they will truly dominate in 2020.

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Only 3% of Digital Marketers in India are Measuring ROI Correctly: LinkedIn Report

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The report reveals how measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management.

Retailers,Digital Marketing,marketing,social media,

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