One of the most important aspects of brand building is to reach a point where consumers can feel a connection with the brand. This can in fact take a lot of time as a result of many tireless efforts, which eventually can elevate a brand to reach the status of feeling accomplished.
Diamond jewelry brand De Beers has recently undertaken a rebranding exercise, which the brand considers one of the major highlights of the brand in recent years, to present the right brand connect to its consumers.