Building a brand from scratch and then scaling it is always a challenging task. Certain firms like the wellness products trading company Emmbros Overseas has not only done brand building successfully but has sold two of its brands St.Botanica and Oriental Botanics for nearly Rs 200 crore. Currently, the firm is working to replicate the same success with its other brands as well. 

The social commerce model of business has become rapidly popular among Indian consumers in recent times. Particularly, with the rise of influencer marketing and the creator's economy, social commerce has become an important model of business for the online ecosystem. 

Bringing a wide line-up of products under one common brand is always a risk for the company to build a wide consumer base that relates to the brand. However, brands have realized that is where the opportunity lies to build trust with consumers and offer a range of services to them. 
 

Labor shortages, supply chain disruption, the need to keep up with the changing technological trends, etc. are some of the persistent challenges that the manufacturing sector has long struggled with, and it has further worsened in the last two years during the pandemic. However, few manufacturing brands have been able to bring those issues down to a manageable level and continue to clock decent growth.  

The makeup market in India is one of the most rapidly growing industries and it is forecasted to grow at a CAGR of 9.6 percent from $1.2 billion in 2020 to $1.6 billion in 2025 (GlobalData Report). The recent IPO from Beauty marketplace Nykaa getting a phenomenal response, and beauty start-ups like Purplle, Myglam, Stayglad, etc. performing incredibly well are some of the major developments that have happened in the sector. 

The furniture market, one of the oldest markets in India, has long remained without any major change or disruption with consumers relying on their trusted local carpenter for building their home décor products. However, in recent times, particularly with the advent of emergent technologies and rapid adoption of e-commerce, several major developments have come to the surface in the sector. 

Every e-commerce firm that was founded in India ever which may have been a pioneer in the sector in terms of any new technology use or business operations, has set up its office in major metro cities like Delhi, Mumbai, or Bangalore. Consequently, it takes a while – maybe years – for non-metro cities and rural regions to get the opportunity to access those benefits offered by the e-commerce firms. 

Keeping that in mind, social commerce firm Gobillion was founded with the target to make e-commerce social and accessible in the small towns in India – the Bharat, as it's called. 

Breaking into a segment like spices is always a big challenge given it is heavily dominated by legacy brands like Everest, Badshah, Spices, etc. which are giants in the game. Not to mention, these legacy brands have a loyal consumer base who would not want to experiment with their kitchen essentials. However, despite the strong competition, some brands are relying on an effective strategy to make their own space in the industry.