Founded in 2015, with the vision to make the world a better Nirvana Being is committed to offering a better life to its customers. The Founder and CEO of Nirvana Being, Jai Dhar was a victim of air pollution in Delhi NCR, which continues to be the most polluted region on the planet, as well as an epicenter of communicable diseases, not limited to COVID-19.
Rishabh Sharma
In recent years, as a holistic healing system, Ayurveda has witnessed an evolution in the form of Ayurvedic products and services. Rising awareness about the importance of a healthy lifestyle, increasing preference in favor of chemical-free natural products, as well as favorable government initiatives have led to the expansion of the Ayurveda market in India.
The Indian healthcare sector is one of the fastest-growing sectors with a high contribution not only in terms of revenue but also employment. Healthcare has been at the epicenter for the past few months. The Indian healthcare sector is growing at a brisk pace due to its strengthening coverage, services, and increasing expenditure by public as well private players.
Nowadays, parents across the globe have started spending more on their kids and want their kids to carry the latest fashion and branded apparel. This trend of spending more on kids is more prevalent in Tier I and II cities. Furthermore, increasing retail expansion and internet retailing are also contributing to the growth of the kids' wear market in the country. Increasing westernization, the rising number of nuclear families, and growing purchasing power are other reasons that are aggressively influencing consumers and thereby positively impacting the nation’s kidswear market.
The global acceptance of traditional practices of herbal and Ayurveda treatments has broadened the prospects of Ayurvedic products in India. The Ayurveda market in India is segmented on the basis of Ayurveda products and services. Personal care products, food and beverages, household and healthcare products fall under the Ayurveda products category.
Nowadays, words like 'herbal' and 'natural' are in vogue as the world is shifting towards sustainable, plant-based, and natural beauty regimes. In India, we have a long history of herbal remedies thanks to Ayurveda, which is why many brands are taking the opportunity to appeal to those who want to take a 'safe' and chemical-free route in terms of skincare and personal care.
The Indian organic food market is a niche market and is expected, to penetrate deeper in the coming years. Owing to the growing incidences of food adulteration, demand for organic food is anticipated to rise in the coming years.
"India's organic food market is projected to grow from $77.14 million in FY2020 to $553.87 million in FY2026 advancing with a CAGR of 21 pc by FY2026, on account of favorable government policies supporting organic farming coupled with the rising land area under organic cultivation," as per the report of Global Newswire.
India's Ayurveda is regarded as a system of medicine that originated from ancient traditions. It involves both traditional medicines and health services. The origin of Ayurveda traces back to 5000 years old Indian Vedic teachings based on fundamental philosophies about life, disease, and health. Ayurveda is regarded as one of the oldest healthcare systems in the world.
Sleep plays an important role in the life of a person and is influenced significantly by the type of pillow and mattress used during sleep. The pillow and mattress are a kind of sleep tool. Generally, these could provide sleep comfort and in order to protect the normal physiological neck bending protection, the sleeping pillow should be used.
Fashion is and has always been an in-demand industry, with consumers from all around the world calling for new trendy and updated styles at prices that are affordable. If we look at the accessories front, accessories are no longer viewed as add-ons, but products in their own. Fashion accessories come in a variety of product types, the term itself is extremely vast and covers almost any accessory related to fashion.
Post pandemic, consumers have started betting big on clean beauty. Earlier, we, as a collective industry, did get influenced by the West ignoring the long-term damage unnatural products were causing to the environment. But gladly we are back on track with the growing awareness about clean and natural beauty more than ever. “Globally, the clean beauty market is growing rapidly and is expected to reach over $54 billion by 2027, “as per research.