How Q-Commerce Brand BeepBeep! Is Using Technology to Offer Personalized Customer Service

The brand is known for delivering high-quality fresh produce and daily essentials to customers within 15 minutes or less - with no additional markup on cost for items and no minimum spend.
How Q-Commerce Brand BeepBeep! Is Using Technology to Offer Personalized Customer Service  
Marija Brunier, Gaetano Seminario

BeepBeep!, a grocery service that aims to transform grocery shopping through the emerging trend of quick commerce that promises quality, speed, and variety, was established in 2021. The brand is known for delivering high-quality fresh produce and daily essentials to customers within 15 minutes or less - with no additional markup on cost for items and no minimum spend.

BeepBeep! delivers personalized customer service and a specially curated assortment of local fresh produce by partnering with international and local FMCG brands for a variety of choices for consumer satisfaction.

Elaborating on the idea behind introducing the brand BeepBeep!, Marija Brunier, Founder said, “I started the brand from my personal experience. As a working professional, it was difficult to plan a trip to the supermarket during the weekdays and over the weekend, I was generally tired or was looking for options to avoid it. As far as ordering groceries online is concerned, it means that I had to plan my few days in advance. I was looking for some instant options and when I was introduced to the concept of Q-commerce in Germany, it totally made sense to me. And as I was moving to Southeast Asia, I decided to build up a brand of my own.”

“We see a huge business opportunity in Southeast Asia as it is extremely under-penetrated in terms of online grocery. Although we are working in this $300 billion industry, the current penetration rate here in Southeast Asia is around 4 percent; Singapore is the most advanced country in research studies which show that by 2025 we will reach around 15 to 20 percent. So we are really talking about a huge business opportunity in space,” added Gaetano Seminario, Founder, BeepBeep!

Following the supply chain disruption due to the COVID-19 pandemic, Quick Commerce has gained significant traction in the US, parts of Europe, India, and also China. By contrast, in Southeast Asia, the instant grocery delivery race is quickly ramping up even if it is still very much in its infancy.

How Q-Commerce Brand BeepBeep! Is Using Technology to Offer Personalized Customer Service  

Currently, BeepBeep! is present in Singapore, Malaysia, and Vietnam, with plans to expand its footprint throughout Southeast Asia. 
Overcoming Obstacles

While building up a quick commerce brand, BeepBeep! crossed various hurdles successfully to deliver the best to its consumers. The major challenge that the brand faced was the overall complexity of the operations.

“From the start, we want to create scalable processes that can enable us to fulfill the demand in the next two years. Going ahead, we will encourage this type of operation where we do have a very dense replenishment activity. We are deploying the right tools at our warehouse to streamline various activities,” she explained.

Options Galore

The brand is currently carrying around 65 percent of the overall catalog that it wants to offer to its end customer. It is currently offering around 2,000 SKUs in Singapore and plans to take it to around 2,500 SKUs soon. 

“Our focus is on the fresh category. This is the category that we will be pushing the most, and we want to build the overall brand around this category. We want to be known as the place where customers can go and get the guarantee to buy the best quality items in terms of fresh,” she asserted.

“Moreover, we also want to optimize local products. If you look at a place like Singapore, it is a super diverse place with lots of different demographics and ethnicities and we really want to take that also into consideration having a kind of 85 percent of SKUs same throughout Singapore. However, the rest of 15 percent, really make the difference and would make people feel like they're shopping at their local store,” he further added.

At present, the brand is catering to its customers from three dark stores in Singapore and one is under construction, two dark stores in Vietnam, and two dark stores in Malaysia. BeepBeep!’s warehouses in Singapore can accommodate up to 2,500 stocked goods per outlet

It is planning to broaden its regional footprint by increasing its number of warehouses by up to ten-fold across three countries by the end of 2022.

Future Plans

At present, the brand is growing double-digit month-over-month. Earlier this year, BeepBeep! announced a successful pre-seed round of $6 million led by Japan’s Genesia Ventures which contributed to the startup’s fruitful expansion in Singapore, Vietnam, and Malaysia.

“BeepBeep! is currently preparing for an upcoming Series A funding round that will be injected to focus on team expansion for streamlined operations, inventory, and stronger customer service across its three markets. The injection will also be prioritized for the establishment of a total of 50 warehouses to consolidate its presence across Southeast Asia focusing on their current main operating markets of Singapore, Malaysia, and Vietnam,” they asserted.

“We are also planning to double down on our markets as we strongly believe in our markets and we are seeing the demand that we've already been able to generate organically. So we're definitely going to go full focus on these three existing markets,” they further added.

Marija Brunier, Gaetano Seminario
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