Tata Neu to Host Non-Group Brands as Well, Says Chandrasekaran

The Tatas finally launched its super app, Tata Neu, on April 7, after piloting it for months, but the group chairman claimed there was no delay in the commercial launch.
Tata Neu to Host Non-Group Brands as Well, Says Chandrasekaran

Tata Group Chairman Natarajan Chandrasekaran said the group's recently launched super app Neu is on an open architecture and it will host non-group brands as well.

The Tatas finally launched its super app, Tata Neu, on April 7, after piloting it for months, but the group chairman claimed there was no delay in the commercial launch.

Stating that the app has received an overwhelming response in the past seven days of going live, Chandrasekaran said the app is on an open architecture and will host products and services from non-Tata group companies.

Similarly, the Neu pass will also be available to non-group brands, he said.

The super app brings together grocery-to-hotel-to-airline ticket booking and medicine on a single platform, rivaling similar products from Amazon and Flipkart. On the launch day, Chandrasekaran said Neu combines the traditional consumer-first approach of the group with the modern ethos of technology.

Neu is a platform that gathers all our brands into one powerful app. Combining our traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata.

READ MORE: Tata Group to Launch its Super App 'Neu' on April 7, Eyes to Take on Amazon, Jio

Already Tata brands like Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata Cliq, Tata Play, and Westside are on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors will soon join.

The group has been testing the app since last year as it seeks to play a big role in the fast-growing e-commerce space. In the build-up, the group went on an acquisition spree in the e-commerce space. Last May, Tata Digital acquired a majority stake in online grocery seller BigBasket, pitting it against the likes of billionaire Mukesh Ambani's Reliance JioMart and Amazon.

This was followed up the next month, with an investment of $75 million by Tata Digital, in fitness-focused Curefit Healthcare for an undisclosed stake and the acquisition of a majority stake in 1MG, an online healthcare marketplace for an undisclosed sum.

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