In social commerce, brands can directly sell products through social media networks wherein they empower customers to make quick purchases at that moment without directing them to any online store or another link.
Looking forward, the year 2022 is expected to be ruled by consumer sentiment. Businesses hence are aware of various consumer trends to tailor their products and processes to meet those demands
Twitter is testing its Shop Module in the US that offers brands, businesses, and other retailers the ability to showcase their products to Twitter users directly on the business' profile.
For social media platforms, enabling the purchase experience allows them to understand the customer behaviors better, thereby increasing engagement with better targeting.
The adoption of digital wallets among the elderly audience and public, in general, was truly surprising, which gave rise to never-seen-before e-commerce growth.
Successful omnichannel retailers need to focus on enabling and empowering customers to use their preferred sales channels at any point of the purchase process.
Farm-to-business supply chain startups have been playing a transformative role in the fruits and vegetable ecosystem by providing reliable solutions using technology and social commerce.
Social commerce removes the physical world barriers, and enables products to be discovered by thousands of potential customers within their social network.