Tata Salt Launches Edible Salt with Added Zinc

Tata Salt, one of the most trusted brands and pioneers of salt iodization movement in India, has launched Tata Salt Immuno.
Tata Salt Launches Edible Salt with Added Zinc

Tata Salt, one of the most trusted brands and pioneers of the salt iodization movement in India, has launched Tata Salt Immuno. 

This new product is a category-first innovation in the edible salt segment in India. Along with mandated iodization, the product has added zinc, which is known to support a healthy immune system. The product has hit Delhi-NCR markets this month.

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Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, shared, "Post Pandemic, consumers have a heightened awareness of health, immunity, and wellness. As pioneers of the branded Iodized salt category in India, it has been our constant effort to innovate and deliver differentiated value-added products that deliver upon the changing needs of customers. Tata Salt Immuno offers consumers a category-first unique proposition of added Zinc, developed specially to address the need for products that may aid consumers in their health journey.”

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