smartphone market

The Indian smartphone industry, like others around the world, has been facing a severe supply crunch where supply chains remained the biggest challenge

The company plans to invest Rs 100 crore for offline expansion, especially in exclusive outlets,in the next 2-3 years

The growth in India was attributed to higher replacement rates, attractive financing, and better availability of mid-to high-tier phones

Sales also went up for smartphones priced above Rs 40,000 by 41 percent, which underlines the increasing demand for premium products in the Indian smartphone market.

According to the CMR report, total smartphone shipments in India grew 85 percent (YoY) in the June quarter.

Flipkart remained the top online platform with 48 percent share, followed by Amazon which captured 44 percent share.

OnePlus has emerged as a popular brand in the tech space with its innovative technology and experience-based interaction with customers. Read along to find out what Siddhant Narayan, Head of Marketing has to say about the journey and upcoming milestones.