The point of marketing is to build a connection with the customer. While advertising tells the customer about the product, marketing builds a relationship with the customer.
Brands can help close the intention-action gap by driving a sense of personal responsibility and making green options readily available, affordable, and convenient.
For long, metro cities and tier I cities have been on the maps of retailers and mall developers looking to expand and grow. Over the decade, however, the scenario changed with increasing lease rentals in metro malls.
The Government is silent on the retailing of sub-brands under the ambit of single brand and the benchmark to distinguish between a sub-brand and separate brand, thereby making it a grey area. For eg. Oriflame, in addition of selling its product, is also i
Today, amid endless options, customer retention has become a tough task at office for retailers. While brands are looking at innovative ways at winning customer loyalty it often is short-lived.
Packaging is an ever-growing industry which goes hand-in-hand with the retail brands. As long as the products are being sold in the market, packaging industry would be high in demand.
For about 20 per cent of businesses, the initial roadblocks are of relatively simple pursuits - after the first 4 years, they find the silver lining to sustain.
When the brands work and interact with their customers in order to know what they want, it can attract a few hundred advertising ideas and increase their customer engagement.
There is an influx of ads in print and electronic space at the time of any tournament, with promotional events, ad campaigns, associations and partnerships ahead of an important series or game are on a mercurial rise.
Eastern Condiments, a leading spice and ready-to-eat food category company has roped in former Google and PepsiCo executives to strengthen its top managerial deck.