Why Brands Must Have a Clear Purpose
4Min Read
The point of marketing is to build a connection with the customer. While advertising tells the customer about the product, marketing builds a relationship with the customer.
Brands
1 - 19 Result out of 19
44 pc of Indians Would Like to See More Brands Implementing Sustainability Practices
4Min Read
Brands can help close the intention-action gap by driving a sense of personal responsibility and making green options readily available, affordable, and convenient.
Hershey's, General Mills partner to bring candy-inspired cereal line
1Min Read
These cereals consist of Hershey's Kisses, Jolly Rancher and a new version of even bigger Reese's Puffs.
How to make tier II cities retail ready for the future?
3Min Read
For long, metro cities and tier I cities have been on the maps of retailers and mall developers looking to expand and grow. Over the decade, however, the scenario changed with increasing lease rentals in metro malls.
Single brand retail trade:Emergence over decades
4Min Read
The Government is silent on the retailing of sub-brands under the ambit of single brand and the benchmark to distinguish between a sub-brand and separate brand, thereby making it a grey area. For eg. Oriflame, in addition of selling its product, is also i
How luxury market is growing in India?
4Min Read
The current market scenario suggests that Indian Luxury retail sector has been steadily yet significantly growing.
How Personalisation is helping the retail brands?
2Min Read
Personalisation has always been important in retail.
Is the New Age Marketing focusing more on Millennials than the Baby Boomers?
3Min Read
Today, amid endless options, customer retention has become a tough task at office for retailers. While brands are looking at innovative ways at winning customer loyalty it often is short-lived.
How right packaging influence sales!
4Min Read
Packaging is an ever-growing industry which goes hand-in-hand with the retail brands. As long as the products are being sold in the market, packaging industry would be high in demand.
Godrej Consumer Products targets 10% market share in Sanitisers and Hand wash section
1Min Read
Godrej Consumer Products Ltd aims at acquiring 10 % market share in the hand wash and hand sanitisers segment.
Luxe Retailers find India an Upscale Excursion
7Min Read
The sale of luxury products in India has gone up by 25 per cent in 2015, according to research firm Euromonitor.
What Goes into Creating a Stronger Human Connection with a Brand
5Min Read
For about 20 per cent of businesses, the initial roadblocks are of relatively simple pursuits - after the first 4 years, they find the silver lining to sustain.
Co-creating Ads: When Brands listen to their customers
2Min Read
When the brands work and interact with their customers in order to know what they want, it can attract a few hundred advertising ideas and increase their customer engagement.
Cricket: Favourite Ad Punch
3Min Read
There is an influx of ads in print and electronic space at the time of any tournament, with promotional events, ad campaigns, associations and partnerships ahead of an important series or game are on a mercurial rise.
Eastern ropes in ex-Google, PepsiCo executives to spruce up top deck
1Min Read
Eastern Condiments, a leading spice and ready-to-eat food category company has roped in former Google and PepsiCo executives to strengthen its top managerial deck.
Retailers exploring re-positioning !
2Min Read
Many industry stalwarts are experimenting with this tactics
Pop-Up stores: Are they here to stay?
2Min Read
Pop-up stores become a profitable option for all retail brands, irrespective of the size of the business.
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